Global Wi-Fi Analytics Market by Component, Application, Region, End Use Forecast to 2024

According to new market research report "Wi-Fi Analytics Market by Component, Application (Wi-Fi Presence Analytics and Wi-Fi Marketing Analytics), End Use (Smart Infrastructure, Retail, Sports and Entertainment, and Hospitality), Deployment Model, and Region - Global Forecast to 2024", The Wi-Fi analytics market size is expected to grow from USD 5.3 billion in 2019 to USD 16.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 26.0% during the forecast period.

The factors such as increasing smartphone users and growing smart city deployment are leading to rising public Wi-Fi hotspots, which is expected to fuel the market growth. However, the lack of standardized regulatory compliance worldwide is expected to restrain the market growth.

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Smart infrastructure is expected to account for the largest market size during the forecast period

Smart infrastructure helps overcome the challenges faced by many cities such as energy management, public transport, and security. This has become possible because of the collection and analysis of accurate data form various sources. To measure such data, smart tools are preferred, and many times, these tools are connected through Wi-Fi. The use of Wi-Fi has increased over the period due to the availability of smart devices and tools that need access to the internet in order to communicate with each other or to perform desired functions. Two companies working in the telecom sector in Singapore, M1 and Infocomm Development Authority (IDA), teamed up to provide Wi-Fi to Singapore’s bus users with green Wi-Fi service.

Solutions segment to constitute a larger market size during the forecast period

The solutions segment outperforms the services segment and would see maturation in the future due to the higher adoption of solutions. These solutions cater particularly to retail stores, hotels, restaurant, and other places pulling venues for analyzing footfall analytics, customer engagement, customer experience management, customer behavior analytics, and customer loyalty management, among others. Moreover, with social Wi-Fi, gaining market traction, businesses can deliver a seamless and personalized consumer experience and retain more customers via omnichannel sales approaches, to gain a competitive advantage.

Wi-Fi analytics helps to improve customer experience through customized, targeted marketing campaigns based on footfall data

Wi-Fi analytics plays a major part in helping companies in customer management. This further improves the efficiency of the company to retain customers for a longer period to gain their loyalty. Combining the Wi-Fi data with operational data provides insight into customer needs, further helping companies to create customized marketing campaigns. These campaigns lead to customer retention through enhanced customer profitability. Customer management applications include customer experience analytics and profitability analytics.

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North America to dominate the market for the next 5 years as the deployment is expected to grow due to the rising adoption of smart wireless technologies in the US and Canada

North America is expected to hold the highest market share and dominate the market from 2019 to 2024, due to the presence of many solution vendors in the US. Canada has the highest internet penetration responsible for the growth of North America. Additionally, favorable vendors and support environment has led to the foundation of a robust Wi-Fi ecosystem in the region. North America is one of the most promising regions across various verticals, such as smart infrastructure, retail, sports and entertainment venues, and hospitality in the Wi-Fi analytics market.

The major vendors offering Wi-Fi analytics solutions globally are Cisco Systems (US), Aruba Networks (US), Purple WiFi (UK), Cloud4Wi (US), Fortinet (US), Ruckus Networks (US), Extreme Networks (US), Yelp (US), Singtel (Singapore), SpotOn (US), Eleven Software (US), Aislelabs (Canada), Flame Analytics (Spain), Aptilo Networks (Sweden), Blix (Australia), SkyFii (Australia), Guest Networks (Canada), Hughes Network System (US), GoZoneWiFI (US),  Wefi (US), MetTel (US), WhoFi (US), Presence Aware Tech Ltd (UK), and Bloom Intelligence (US).

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Global Wi-Fi Analytics Market expected to exceed $10.72 Billion by 2022

According to new market research report "Wi-Fi Analytics Market by Component (Solutions and Services), Solution (Wi-Fi Based Location Analytics Solution, Wi-Fi Based Indoor Positioning Systems), Location Type, Application, Deployment Type, Vertical, and Region - Global Forecast to 2022", The Wi-Fi analytics market is expected to grow from USD 2.94 Billion in 2017 to USD 10.72 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 29.54% during the forecast period.

Increasing deployment of public Wi-Fi across physical venues, rising significance of big data among brick-and-mortar businesses, increasing competition among online businesses, and penetration of mobile devices are some of the major factors driving the growth of the Wi-Fi analytics market.

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“The indoor location segment is expected to have the larger market share during the forecast period.”

The need for increasing customer behavior analytics and engagement in the brick-and-mortar businesses, along with the growing competition between online and offline retail stores, plays an essential role in determining the future of the Wi-Fi analytics market in the indoor location segment. Indoor locations comprise the brick-and-mortar businesses, such as shopping malls, retail stores, hotels, Quick Service Restaurants (QSRs) and restaurants, casinos, and gyms which require effective solutions to measure the footfall traffic and engage customers, from the time they enter the store to the time they leave it.

“The retail vertical is expected to have the largest market size during the forecast period.”

The retail vertical includes brick-and-mortar shopping malls, chain stores, and retail stores. The increasing competition between in-store retail and eCommerce is acting as a threat to the brick-and-mortar stores, with the rising number of online retailers. Moreover, eCommerce businesses use online marketing analytics to monitor the customer navigation data through their websites. This data is used to yield insights and make decisions to increase the revenue. Therefore, in-store customer analytics is gaining importance among the brick-and-mortar retailers to collect the data about the customers’ buying behavior to gain insights. This can help stores offer customers a better experience and increase the turnover.

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“The rapid adoption of Wi-Fi analytics solutions and services, due to the increased deployment of public Wi-Fi in brick-and-mortar businesses is expected to make North America the largest market, in terms of the global share.”

North America consists of developed economies, such as the United States (US) and Canada. In this region, organizations are rapidly adopting and willing to invest in emerging technologies, such as big data analytics. The region’s strong financial position also enables it to invest heavily in advanced tools and technologies. These advantages have provided North American organizations a competitive edge in the market. Moreover, the region has the presence of several major Wi-Fi analytics vendors, and hence, there is a strong competition among the players. The number of enterprises adopting Wi-Fi analytics solutions and services is quite high in North America as compared to the other regions.

The major vendors who offer Wi-Fi analytics solutions and services across the globe are Cisco Systems (US), July Systems (US), Skyfii (Australia), Zebra Technologies (US), Fortinet (US), Ruckus Wireless (US), Purple (England), Cloud4Wi (US), Euclid (US), and Yelp (US). On the other hand, the key innovators include Walkbase (Finland), Weblib (France), and Aptilo Networks (Sweden). These vendors have adopted various organic and inorganic growth strategies, such as new product launches, partnerships, and collaborations, to enhance their position in the Wi-Fi analytics market.

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