According to new
market research report "Wi-Fi Analytics Market by Component
(Solutions and Services), Solution (Wi-Fi Based Location
Analytics Solution, Wi-Fi Based Indoor Positioning Systems), Location Type,
Application, Deployment Type, Vertical, and Region - Global Forecast to
2022", The Wi-Fi
analytics market is expected to grow from USD 2.94 Billion in 2017 to USD 10.72
Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 29.54% during the
forecast period.
Increasing
deployment of public Wi-Fi across physical venues, rising significance of big
data among brick-and-mortar businesses, increasing competition among online
businesses, and penetration of mobile devices are some of the major factors
driving the growth of the Wi-Fi analytics market.
Browse and in-depth TOC on “Wi-Fi Analytics
Market”
72 - Tables
36 - Figures
127 - Pages
“The indoor
location segment is expected to have the larger market share during the
forecast period.”
The need for
increasing customer behavior analytics and engagement in the brick-and-mortar
businesses, along with the growing competition between online and offline
retail stores, plays an essential role in determining the future of the Wi-Fi
analytics market in the indoor location segment. Indoor locations comprise the
brick-and-mortar businesses, such as shopping malls, retail stores, hotels,
Quick Service Restaurants (QSRs) and restaurants, casinos, and gyms which
require effective solutions to measure the footfall traffic and engage
customers, from the time they enter the store to the time they leave it.
“The retail
vertical is expected to have the largest market size during the forecast
period.”
The retail vertical includes brick-and-mortar
shopping malls, chain stores, and retail stores. The increasing competition
between in-store retail and eCommerce is acting as a threat to the
brick-and-mortar stores, with the rising number of online retailers. Moreover,
eCommerce businesses use online marketing analytics to monitor the customer
navigation data through their websites. This data is used to yield insights and
make decisions to increase the revenue. Therefore, in-store customer analytics
is gaining importance among the brick-and-mortar retailers to collect the data
about the customers’ buying behavior to gain insights. This can help stores
offer customers a better experience and increase the turnover.
“The rapid adoption
of Wi-Fi analytics solutions and services, due to the increased deployment of
public Wi-Fi in brick-and-mortar businesses is expected to make North America
the largest market, in terms of the global share.”
North America consists of developed economies, such
as the United States (US) and Canada. In this region, organizations are rapidly
adopting and willing to invest in emerging technologies, such as big data
analytics. The region’s strong financial position also enables it to invest
heavily in advanced tools and technologies. These advantages have provided
North American organizations a competitive edge in the market. Moreover, the
region has the presence of several major Wi-Fi analytics vendors, and hence,
there is a strong competition among the players. The number of enterprises
adopting Wi-Fi analytics solutions and services is quite high in North America
as compared to the other regions.
The major vendors who offer Wi-Fi analytics
solutions and services across the globe are Cisco Systems (US), July Systems
(US), Skyfii (Australia), Zebra Technologies (US), Fortinet (US), Ruckus
Wireless (US), Purple (England), Cloud4Wi (US), Euclid (US), and Yelp (US). On
the other hand, the key innovators include Walkbase (Finland), Weblib (France),
and Aptilo Networks (Sweden). These vendors have adopted various organic and
inorganic growth strategies, such as new product launches, partnerships, and
collaborations, to enhance their position in the Wi-Fi analytics market.
Contact:
Mr. Rohan
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
sales@marketsandmarkets.com
Mr. Rohan
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
sales@marketsandmarkets.com
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