According to new market research report "Wi-Fi
Analytics Market by Component, Application
(Wi-Fi Presence Analytics and Wi-Fi Marketing Analytics), End Use (Smart
Infrastructure, Retail, Sports and Entertainment, and Hospitality), Deployment
Model, and Region - Global Forecast to 2024", The Wi-Fi analytics market size
is expected to grow from USD 5.3 billion in 2019 to USD 16.8 billion by 2024,
at a Compound Annual Growth Rate (CAGR) of 26.0% during the forecast period.
The
factors such as increasing smartphone users and growing smart city deployment
are leading to rising public Wi-Fi hotspots, which is expected to fuel the
market growth. However, the lack of standardized regulatory compliance worldwide
is expected to restrain the market growth.
Browse and in-depth TOC on “Wi-Fi Analytics
Market”
59 - Tables
31 - Figures
124 - Pages
Smart
infrastructure is expected to account for the largest market size during the
forecast period
Smart
infrastructure helps overcome the challenges faced by many cities such as
energy management, public transport, and security. This has become possible
because of the collection and analysis of accurate data form various sources.
To measure such data, smart tools are preferred, and many times, these tools
are connected through Wi-Fi. The use of Wi-Fi has increased over the period due
to the availability of smart devices and tools that need access to the internet
in order to communicate with each other or to perform desired functions. Two
companies working in the telecom sector in Singapore, M1 and Infocomm
Development Authority (IDA), teamed up to provide Wi-Fi to Singapore’s bus
users with green Wi-Fi service.
Solutions segment
to constitute a larger market size during the forecast period
The solutions
segment outperforms the services segment and would see maturation in the future
due to the higher adoption of solutions. These solutions cater particularly to
retail stores, hotels, restaurant, and other places pulling venues for
analyzing footfall analytics, customer engagement, customer experience
management, customer behavior analytics, and customer loyalty management, among
others. Moreover, with social Wi-Fi, gaining market traction, businesses can
deliver a seamless and personalized consumer experience and retain more
customers via omnichannel sales approaches, to gain a competitive advantage.
Wi-Fi analytics
helps to improve customer experience through customized, targeted marketing
campaigns based on footfall data
Wi-Fi analytics
plays a major part in helping companies in customer management. This further
improves the efficiency of the company to retain customers for a longer period
to gain their loyalty. Combining the Wi-Fi data with operational data provides
insight into customer needs, further helping companies to create customized marketing
campaigns. These campaigns lead to customer retention through enhanced customer
profitability. Customer management applications include customer experience
analytics and profitability analytics.
North America to
dominate the market for the next 5 years as the deployment is expected to grow
due to the rising adoption of smart wireless technologies in the US and Canada
North
America is expected to hold the highest market share and dominate the market
from 2019 to 2024, due to the presence of many solution vendors in the US.
Canada has the highest internet penetration responsible for the growth of North
America. Additionally, favorable vendors and support environment has led to the
foundation of a robust Wi-Fi ecosystem in the region. North America is one of
the most promising regions across various verticals, such as smart
infrastructure, retail, sports and entertainment venues, and hospitality in the
Wi-Fi analytics market.
The
major vendors offering Wi-Fi analytics solutions globally are Cisco Systems
(US), Aruba Networks (US), Purple WiFi (UK), Cloud4Wi (US), Fortinet (US),
Ruckus Networks (US), Extreme Networks (US), Yelp (US), Singtel (Singapore),
SpotOn (US), Eleven Software (US), Aislelabs (Canada), Flame Analytics (Spain),
Aptilo Networks (Sweden), Blix (Australia), SkyFii (Australia), Guest Networks
(Canada), Hughes Network System (US), GoZoneWiFI (US), Wefi (US), MetTel (US), WhoFi (US), Presence
Aware Tech Ltd (UK), and Bloom Intelligence (US).
About MarketsandMarkets™
MarketsandMarkets™ provides quantified B2B research on 30,000
high growth niche opportunities/threats which will impact 70% to 80% of
worldwide companies’ revenues. Currently servicing 7500 customers worldwide
including 80% of global Fortune 1000 companies as clients. Almost 75,000 top
officers across eight industries worldwide approach MarketsandMarkets™ for
their painpoints around revenues decisions.
Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are
tracking global high growth markets following the "Growth Engagement Model
– GEM". The GEM aims at proactive collaboration with the clients to
identify new opportunities, identify most important customers, write
"Attack, avoid and defend" strategies, identify sources of
incremental revenues for both the company and its competitors.
MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top
players across leaders, emerging companies, innovators, strategic players)
annually in high growth emerging segments. MarketsandMarkets™ is determined to
benefit more than 10,000 companies this year for their revenue planning and
help them take their innovations/disruptions early to the market by providing
them research ahead of the curve.
MarketsandMarkets’s flagship competitive intelligence and market
research platform, "Knowledgestore" connects over 200,000 markets and
entire value chains for deeper understanding of the unmet insights along with
market sizing and forecasts of niche markets.
Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
sales@marketsandmarkets.com
Content Source: https://www.marketsandmarkets.com/PressReleases/wi-fi-analytics.asp
Report: https://www.marketsandmarkets.com/Market-Reports/wi-fi-analytics-market-124535256.html
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
sales@marketsandmarkets.com
Content Source: https://www.marketsandmarkets.com/PressReleases/wi-fi-analytics.asp
Report: https://www.marketsandmarkets.com/Market-Reports/wi-fi-analytics-market-124535256.html
No comments:
Post a Comment