According to
market research report "Digital Intelligence Platform Market by Component (Analytics, Data
Management, and Engagement Optimization), Touchpoint (Company Website, Social
Media), Organization Size, Vertical (BFSI, Retail & E-Commerce), and Region
- Global Forecast to 2022", The digital intelligence platform
market is projected to grow from USD 5.65 Billion in 2017 to USD 13.96 Billion
by 2022, at a CAGR of 19.8% from 2017 to 2022.
The market is primarily driven by the adoption of digital intelligence
platforms for competitive differentiation and increasing customer retention
activity, rising focus on social media analytics and personalization, and need
for optimizing digital experiences across all touchpoints.
Browse and in-depth TOC
on "Digital Intelligence Platform Market”
68 - Tables
68 - Tables
36 - Figures
130 – Pages
Based on component, the data management segment of
the digital intelligence platform market is expected to grow at the highest CAGR
during the forecast period.
Based
on component, the digital intelligence platform market has been segmented into
data management, analytics, and engagement optimization. The data management
segment is expected to witness the highest growth during the forecast period,
as data management tools are responsible for collecting, storing,
standardizing, modeling, and managing digital data of customers in an
enterprise.
Based on vertical, the retail & e-commerce segment of
the digital intelligence platform market is expected to grow at the highest CAGR during the forecast period.
Based
on vertical, the retail & e-commerce segment of the digital intelligence
platform market is projected to grow at the highest rate in the coming years.
Retailers are using new technologies such as the voice of the customer,
behavioral targeting, and others to identify the holistic behavior of
customers.
North America is estimated to lead the digital intelligence
platform market in 2017.
North
America is estimated to lead the digital intelligence platform market in 2017.
The region is an early adopter of digital technologies and has advanced
infrastructure capabilities, which have led to the adoption of digital
intelligence platforms. Furthermore, companies have implemented these platforms
to improve their business processes, understand the customer behavior, and
sustain their position in the market.
The
report encompasses competitive landscape, which presents the positioning of 11
key vendors of digital intelligence platforms based on their product offerings
and business strategies. Some of the major digital intelligence platform
vendors include Adobe Systems (US), IBM (US), SAS Institute (US), Evergage
(US), Google (US), Mixpanel (US), Optimizely (US), Webtrekk (Germany), New
Relic (US), Localytics (US), and Cxense (Norway).
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Content Source: https://www.marketsandmarkets.com/PressReleases/digital-intelligence-platform.asp
Report: https://www.marketsandmarkets.com/Market-Reports/digital-intelligence-platform-market-241770420.html
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
sales@marketsandmarkets.com
Content Source: https://www.marketsandmarkets.com/PressReleases/digital-intelligence-platform.asp
Report: https://www.marketsandmarkets.com/Market-Reports/digital-intelligence-platform-market-241770420.html
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