Digital Intelligence Platform Market will expected to grow $13.96 Billion by 2022

According to new market research report "Digital Intelligence Platform Market by Component (Analytics, Data Management, and Engagement Optimization), Touchpoint (Company Website, Social Media), Organization Size, Vertical (BFSI, Retail & E-Commerce), and Region - Global Forecast to 2022", The digital intelligence platform market is projected to grow from USD 5.65 Billion in 2017 to USD 13.96 Billion by 2022, at a CAGR of 19.8% from 2017 to 2022.

The market is primarily driven by the adoption of digital intelligence platforms for competitive differentiation and increasing customer retention activity, rising focus on social media analytics and personalization, and need for optimizing digital experiences across all touchpoints.

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Based on component, the data management segment of the digital intelligence platform market is expected to grow at the highest CAGR during the forecast period.

Based on component, the digital intelligence platform market has been segmented into data management, analytics, and engagement optimization. The data management segment is expected to witness the highest growth during the forecast period, as data management tools are responsible for collecting, storing, standardizing, modeling, and managing digital data of customers in an enterprise.

Based on vertical, the retail & e-commerce segment of the digital intelligence platform market is expected to grow at the highest CAGR during the forecast period.

Based on vertical, the retail & e-commerce segment of the digital intelligence platform market is projected to grow at the highest rate in the coming years. Retailers are using new technologies such as the voice of the customer, behavioral targeting, and others to identify the holistic behavior of customers.

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North America is estimated to lead the digital intelligence platform market in 2017.

North America is estimated to lead the digital intelligence platform market in 2017. The region is an early adopter of digital technologies and has advanced infrastructure capabilities, which have led to the adoption of digital intelligence platforms. Furthermore, companies have implemented these platforms to improve their business processes, understand the customer behavior, and sustain their position in the market.

The report encompasses competitive landscape, which presents the positioning of 11 key vendors of digital intelligence platforms based on their product offerings and business strategies. Some of the major digital intelligence platform vendors include Adobe Systems (US), IBM (US), SAS Institute (US), Evergage (US), Google (US), Mixpanel (US), Optimizely (US), Webtrekk (Germany), New Relic (US), Localytics (US), and Cxense (Norway).

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Application Transformation Market will expected to reach $16.8 billion by 2024

According to new market research report "Application Transformation Market by Service (Cloud Application Migration, Application Replatforming, Application Integration), Organization Size, Vertical (Retail, IT & Telecom, Government, Healthcare, Manufacturing), and Region - Global Forecast to 2024", The global application transformation market size to grow from USD 9.7 billion in 2019 to USD 16.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 11.6% during 2019–2024.

The emergence of cloud and big data technologies has taken the transformation process to a new and advanced level. The enterprises are striving to achieve a competitive advantage, which can be achieved with the application transformation process in place. The constant need to be updated with new technologies and enhance the Return on Investment (RoI) requires a scientific approach and agile methodology to mitigate the key risks and challenges involved in the existing legacy applications. These factors are expected to drive the global application transformation market.

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Application integration service to account for the highest market share during the forecast period

Application integration is the process of integrating one or more application program’s data or processes with that of other application programs. The existing legacy applications can be integrated into new applications, which leverage the internet, eCommerce, extranet, and other new technologies. Application integration assists in the maintenance and presentation of the data in various application systems, which are synchronized. It can connect to backend application systems to retrieve and insert data. Application integration is necessary for organizations to optimize their IT landscapes, gain business agility, and easily access data from devices and social channels

Large enterprises to account for a higher market share during the forecast period

Large enterprises are defined as business entities employing over 1,000 employees. The adoption of application transformation in large enterprises is high, and the trend is expected to continue during the forecast period. The large enterprises are keen to invest in new and latest technologies to run their business effectively. These enterprises are modernizing their legacy applications to reduce their Capital expenditure (CapEx) and Operating expense (OpEx). The enterprises have dedicated in-house Information Technology (IT) resources with large IT budgets, therefore, can consider deploying a variety of application modernization strategies.

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North America to account for the highest market share during the forecast period

The US accounts for the highest market share in the application transformation market. The US and Canada are also the leading countries in retail, financial services, banking, and other industries, such as transportation and manufacturing. The US is expected to have the highest market share among all the countries in the application transformation market during the forecast period. It is a technologically advanced country with strong regulations for various verticals.

Major vendors in the global application transformation market include Atos (France), Tech Mahindra (India), Fujitsu (Japan), HCL (India), Cognizant (US), Pivotal Software (US), Accenture (Ireland), IBM (US), TCS (India), Asysco (Netherlands), Unisys (US), Hexaware (India), Oracle (US), Micro Focus (UK), Bell Integrator (US), and Macrosoft (US).

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Global Sales Enablement Platform Market Will expected to grow $2.6 billion by 2024

According to new market research report on "Sales Enablement Platform Market by Component (Platform And Services), Organization Size, Deployment Type, Industry Vertical (BFSI, IT & Telecom, Consumer Goods & Retail, Healthcare & Life Sciences, Manufacturing), and Region - Global Forecast to 2024" The global sales enablement platform market size is expected to grow from USD 1.1 billion in 2019 to USD 2.6 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 19.8% during the forecast period.

The growing demand to improve internal sales process, scaling sales effort with the help of advanced technology, and increasing sales deal closure rates are some of the major factors driving the growth of the sales enablement platform market.

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BFSI vertical to hold the largest market size in the global sales enablement platform market during the forecast period

The Banking, Financial Services, and Insurance (BFSI) vertical is undergoing massive disruption, driven by regulatory changes and competitive pressures. With the advent of mobile technology, customers’ preferences and behavior are changing. Today, digital banking applications have grabbed a large share of customer transactions. Enterprises are emphasizing on adopting the sales enablement platform to boost the performance of their sales and marketing representatives which leads to better customer satisfaction and engagement.

The services segment to grow at the highest CAGR during the forecast period

Sales enablement platform services have a wide scope of usage, ranging from assistance to client for deployment of platform, strategy and implementation, to cater to business-specific needs of organizations. Sales enablement services help businesses bridge legacy systems to modern applications, and take care of training and implementation work so that client can focus on their core business. This has created opportunities for vendors to provide services to enterprises across different industry verticals and help them deal with complexities while configuring the sales enablement platform.

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North America to have the largest market size during the forecast period

North America is estimated to account for the highest share of the market in 2019. The region comprises developed countries, such as the US and Canada, and is considered the most advanced region in terms of adopting digital technologies. The North American region exhibits a wide presence of key industry players offering sales enablement platform and services and its financial position enables it to invest majorly in leading tools and technologies for effective business operations.

Some of the major vendors in the Sales Enablement Platform Market are SAP (Germany), Bigtincan (US), Upland Software (US), Highspot (US), Seismic (US), Showpad (Belgium), Brainshark (US), ClearSlide (US), ClientPoint (US), Accent Technologies (US), Quark Software (US), Bloomfire (US), Qorus Software (US), Pitcher (Switzerland), Mediafly (US), Rallyware (US), MindTickle (US) and Qstream (US).

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