According to new market research report "Digital Intelligence Platform Market by Component
(Analytics, Data Management, and Engagement Optimization), Touchpoint (Company
Website, Social Media), Organization Size, Vertical (BFSI, Retail &
E-Commerce), and Region - Global Forecast to 2022", The digital
intelligence platform market is projected to grow from USD 5.65 Billion in 2017
to USD 13.96 Billion by 2022, at a CAGR of 19.8% from 2017 to 2022.
The market is primarily driven by the adoption of
digital intelligence platforms for competitive differentiation and increasing
customer retention activity, rising focus on social media analytics and
personalization, and need for optimizing digital experiences across all
touchpoints.
68 - Tables
36 - Figures
130 - Pages
Based on component, the data management segment of
the digital intelligence platform market is expected to grow at the highest CAGR
during the forecast period.
Based on component, the digital intelligence
platform market has been segmented into data management, analytics, and
engagement optimization. The data management segment is expected to witness the
highest growth during the forecast period, as data management tools are
responsible for collecting, storing, standardizing, modeling, and managing
digital data of customers in an enterprise.
Based on vertical, the retail & e-commerce
segment of the digital intelligence platform market is expected to grow at the highest CAGR
during the forecast period.
Based on vertical, the retail & e-commerce
segment of the digital intelligence platform market is projected to grow at the
highest rate in the coming years. Retailers are using new technologies such as
the voice of the customer, behavioral targeting, and others to identify the
holistic behavior of customers.
North America is estimated to lead the digital
intelligence platform market in 2017.
North America is estimated to lead the digital
intelligence platform market in 2017. The region is an early adopter of digital
technologies and has advanced infrastructure capabilities, which have led to
the adoption of digital intelligence platforms. Furthermore, companies have
implemented these platforms to improve their business processes, understand the
customer behavior, and sustain their position in the market.
The report encompasses competitive landscape, which
presents the positioning of 11 key vendors of digital intelligence platforms
based on their product offerings and business strategies. Some of the major
digital intelligence platform vendors include Adobe Systems (US), IBM (US), SAS
Institute (US), Evergage (US), Google (US), Mixpanel (US), Optimizely (US),
Webtrekk (Germany), New Relic (US), Localytics (US), and Cxense (Norway).
Contact:
Mr. Rohan
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
sales@marketsandmarkets.com
Mr. Rohan
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
sales@marketsandmarkets.com
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