According to new
market research report on "Sales
Enablement Platform Market by Component
(Platform And Services), Organization Size, Deployment Type, Industry Vertical
(BFSI, IT & Telecom, Consumer Goods & Retail, Healthcare & Life
Sciences, Manufacturing), and Region - Global Forecast to 2024" The global sales enablement platform market size is
expected to grow from USD 1.1 billion in 2019 to USD 2.6 billion by 2024, at a
Compound Annual Growth Rate (CAGR) of 19.8% during the forecast period.
The growing demand
to improve internal sales process, scaling sales effort with the help of
advanced technology, and increasing sales deal closure rates are some of the
major factors driving the growth of the sales enablement platform market.
Browse and in-depth TOC on “Sales Enablement Platform Market”
58 - Tables
26 - Figures
123 - Pages
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BFSI vertical to hold the largest
market size in the global sales enablement platform market during the forecast period
The Banking,
Financial Services, and Insurance (BFSI) vertical is undergoing massive
disruption, driven by regulatory changes and competitive pressures. With the
advent of mobile technology, customers’ preferences and behavior are changing.
Today, digital banking applications have grabbed a large share of customer
transactions. Enterprises are emphasizing on adopting the sales enablement
platform to boost the performance of their sales and marketing representatives
which leads to better customer satisfaction and engagement.
The services
segment to grow at the highest CAGR during the forecast period
Sales enablement
platform services have a wide scope of usage, ranging from assistance to client
for deployment of platform, strategy and implementation, to cater to
business-specific needs of organizations. Sales enablement services help
businesses bridge legacy systems to modern applications, and take care of
training and implementation work so that client can focus on their core
business. This has created opportunities for vendors to provide services to
enterprises across different industry verticals and help them deal with
complexities while configuring the sales enablement platform.
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North America to
have the largest market size during the forecast period
North America is
estimated to account for the highest share of the market in 2019. The region
comprises developed countries, such as the US and Canada, and is considered the
most advanced region in terms of adopting digital technologies. The North
American region exhibits a wide presence of key industry players offering sales
enablement platform and services and its financial position enables it to
invest majorly in leading tools and technologies for effective business
operations.
Some of the major
vendors in the Sales Enablement Platform Market are SAP (Germany), Bigtincan
(US), Upland Software (US), Highspot (US), Seismic (US), Showpad (Belgium),
Brainshark (US), ClearSlide (US), ClientPoint (US), Accent Technologies (US),
Quark Software (US), Bloomfire (US), Qorus Software (US), Pitcher
(Switzerland), Mediafly (US), Rallyware (US), MindTickle (US) and Qstream (US).
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Report: https://www.marketsandmarkets.com/Market-Reports/sales-enablement-platform-market-26763161.html
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