According to market research report on "A2P Messaging Market by Component (Platform and A2P Service),
Application (Authentication, Promotional and Marketing, and CRM), Deployment
Mode, SMS Traffic (National and Multi-Country), End User, and Region - Global
Forecast to 2025", published by MarketsandMarkets™, the A2P Messaging
Market size to grow from USD 62.1 billion in 2020 to
USD 72.8 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 3.2%
during the forecast period. The global A2P Messaging Market shows a significant
growth in the forecast period.
The A2P messaging services are used in various applications, such as,
promotional campaigns by enterprises in order to promote events, brands, and
other activities. Promotional and Marketing services, which include
messaging-enabled services that can be availed by users by feeding in certain
information, is also gaining traction in the emerging regions, such as APAC and
MEA, owing to the growing customer base of mobile phones.
Browse and in-depth TOC on
“A2P Messaging Market”
220 –
Tables
62 - Figures
237 - Pages
Download
PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=44
The major end-users of the A2P Messaging Market include banking and financial
institutions, gaming, retail & e-commerce, hyper local businesses and
healthcare. A2P messaging services are also used for applications, such as mass
voting for contests, announcements, charity and other such uses, which
necessitate establishing a wide communication channel between the sender and
the receiver.
Factors contributing to the high growth rate in these regions
are growing number of mobile subscribers, increasing number of advertising and
marketing companies, and growing use of A2P messaging among major industries.
These factors are also expected to shape the future of the global A2P
Messaging Market. However, the market also faces several challenges,
including the increasing competition from global OTT vendors, and SMS
fraudulent activities, such as SMS phishing, and SMS spamming.
Among vertical, the BFSI segment is expected to dominate the
market during the forecast period
Based on vertical, the BFSI segment of the A2P
Messaging Market is projected to hold a larger market size during the
forecast period. Increasing subscriber base brings an opportunity for the BFSI
industry to engage with their consumers. A2P messaging solution helps them to
connect and build a robust connection with customers, from announcing
transaction details, and consumer activities, related to retail banking and for
and assisting consumers with their needs. Due to constant growth in the number
of internet users and the proliferation of Smartphone’s, tech-savvy consumers
expect quick service. A2P messaging is witnessing huge growth in BFSI sector.
By deployment mode, on-premises segment to record a higher
growth rate during the forecast period
By deployment mode, on-premises segment segment is expected to
record a higher growth rate during the forecast period. The on-premises segment
and deployment mode is adopted by players who can install the platform at their
own end without taking the service from a cloud service provider. In A2P
Messaging Market, most end users take the platform from SMS aggregators
who service from cloud service providers. There are very few end users who
choose on-premise mode of deployment and therefore, the cloud segment holds a
large market share leading to on-premises segment growing at a higher CAGR.
Get Special
Pricing on Bundle Reports:
https://www.marketsandmarkets.com/RequestBundleReport.asp?id=44
Asia Pacific to record the highest growth during the forecast period
The APAC A2P Messaging Market is estimated to have strong growth
in the future. Due to a massive mobile subscriber base, enterprises in this
region are becoming more competitive and focusing on offering better customer
service in A2P messaging solutions. Thus, the untapped potential of this region
is attracting investments by major companies. The growth in the APAC region is
primarily attributed to potential opportunities available for advertisers in
APAC, given the high concentration of feature mobile phones in this region.
Moreover, several multinational companies are focusing on expanding their
business in countries across the APAC. This offers potential growth
opportunities for A2P SMS providers to increase brand awareness of business
organizations.
Market Players
Major vendors in the A2P
Messaging Market include AT&T(US) ,Sinch(Sweden), China Mobile (China),
Infobip(UK), Orange (France), Route Mobile (India), Comviva (India),
Twilio(US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message
Services (Switzerland), Tyntec(UK), Silverstreet (Singapore),Vonage (US),
Genesys (US), TATA Communications(India),Cequens
(Egypt),Mitto(Switzerland),ClearSky Technologies (US), Sify Technologies
(India), MSG91 (India), Textlocal (UK), Clickatell (US), Kaleyra (Italy),
MessageBird (The Netherlands).
Get 10%
Customization Research Report @ https://www.marketsandmarkets.com/requestCustomizationNew.asp?id=44
About MarketsandMarkets™
MarketsandMarkets™ provides
quantified B2B research on 30,000 high growth niche opportunities/threats which
will impact 70% to 80% of worldwide companies’ revenues. Currently servicing
7500 customers worldwide including 80% of global Fortune 1000 companies as
clients. Almost 75,000 top officers across eight industries worldwide approach
MarketsandMarkets™ for their painpoints around revenues decisions.
Our 850 fulltime analyst and SMEs
at MarketsandMarkets™ are tracking global high growth markets following the
"Growth Engagement Model – GEM". The GEM aims at proactive
collaboration with the clients to identify new opportunities, identify most
important customers, write "Attack, avoid and defend" strategies, identify
sources of incremental revenues for both the company and its competitors.
MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top
players across leaders, emerging companies, innovators, strategic players)
annually in high growth emerging segments. MarketsandMarkets™ is determined to
benefit more than 10,000 companies this year for their revenue planning and
help them take their innovations/disruptions early to the market by providing
them research ahead of the curve.
MarketsandMarkets’s flagship
competitive intelligence and market research platform, "Knowledge
Store" connects over 200,000 markets and entire value chains for deeper
understanding of the unmet insights along with market sizing and forecasts of
niche markets.
Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA: 1-888-600-6441
Email: sales@marketsandmarkets.com
Content Source: https://www.marketsandmarkets.com/PressReleases/premium-a2p-mt-and-p2a-mo-sms-mms-messaging-market.asp
Report: https://www.marketsandmarkets.com/Market-Reports/premium-sms-44.html
No comments:
Post a Comment