According
to a market research report "Geomarketing
Market by Component (Software and Services), Location (Indoor
and Outdoor), Deployment Mode (Cloud and On-premises), Organization Size (Large
Enterprises and SMEs),Vertical, and Region - Global Forecast to 2025", size is expected to grow from USD 10.7
billion in 2020 to USD 32.5 billion by 2025, at a Compound Annual Growth Rate
(CAGR) of 25.0% during the forecast period. Key factors driving the
geomarketing market include growth of rising demand for cloud services, the
increasing demand for location-based intelligence to enhance the business
outcome, and communicate with customers, visitors, and the use of location
analytics and big data to generate information about potential markets and
customers.
Browse and
in-depth TOC on “Geomarketing
Market”
378-Tables
53-Figures
291- Pages
By component, the software segment to hold a larger market
size during the forecast period
The software segment is expected to hold a larger market
size during the forecast period, whereas the services segment is expected to
grow at a higher CAGR during the forecast period. This growth is attributed to
the growing need for consulting, deployment, and integration services.
Companies have started to invest in location-based marketing for increasing
agility and overall operational productivity, understanding business trends in
a better way and reducing operational costs.
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By service, the deployment and integration segment to hold
the largest market size during the forecast period
The deployment and integration services segment is
expected to hold a larger market size during the forecast period, Deployment
and integration services enable the seamless integration of each geomarketing
software and system, regardless of technologies. System integration provides
facilities and frameworks for integrating various platforms with third-party
environments. This integration enables applications to run on other platforms
and make indoor location-based solutions efficiently and quickly.
By deployment mode, the cloud segment to grow at a higher rate during the forecast period
With rapid demand for geomarketing applications that can
reside on different cloud infrastructures that can help increase demand for
cloud services. With rise in technology adoption such as GPS, and cellular
communication modes the requirement for cloud services is increasing at a fast
pace.
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North America to hold the
largest market size during the forecast period
North America is expected
to account for the largest market size in the geomarketing market by
region during the forecast period. The region houses various service providers
who are continuously engaged in delivering cloud based, and advanced technology
infrastructure and solutions. Increasing need to reduce costs associated with
software development and demand for better customer experience is expected to
boost the adoption of geomarketing technology in North America.
The geomarketing
market comprises major solution providers, such as IBM (US), Google (US), Microsoft (US), Cisco. (US), Oracle (US), Adobe (US), Salesforce (US), Ericsson
(Sweden), ESRI (US), Qualcomm (US), HERE (US), Xtremepush (Dublin), Software AG
(Germany), Plot Projects (Netherlands), MobileBridge (Noor Holland), Saksoft
(India), HYP3R (US), Reveal Mobile (US), Galigeo (France), Navigine
(US), CleverTap (US), Airship (US), Bluedot Innovation (US), Rover (US),
LocationGuru (India), Foursquare (US), Brillio (US), Purple Wifi (UK), GeoMoby
(Australia), Carto (US), and Quuppa (Finland). The study includes an
in-depth competitive analysis of key players in the geomarketing market
with their company profiles, recent developments, and key market strategies.
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Content
Source: https://www.marketsandmarkets.com/PressReleases/geomarketing.asp
Report: https://www.marketsandmarkets.com/Market-Reports/geomarketing-market-196816785.html
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