According to a
market research report "Influencer
Marketing Platform Market by Component, Application (Search and Discovery, Campaign
Management, Influencer Relationship Management, and Analytics and Reporting),
Organization Size, End User, and Region - Global Forecast to 2024", published by MarketsandMarkets,is expected to grow from
USD 5.5 billion in 2019 to USD 22.3 billion by 2024, at a Compound Annual
Growth Rate (CAGR) of 32.4% during the forecast period.
The key factors
driving the influencer marketing platform market include customers’ shift
toward video-based content across over-the-top space and rising adoption of
ad-blocking software to enhance the need for new marketing technique.
Browse and
in-depth TOC on “Influencer Marketing Platform Market”
64 - Tables
18
- Figures
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Search and
discovery application segment to hold the largest market size during the
forecast period
With the rising
adoption of social media and increasing ad-blocking activities, marketing
strategies have gone through a tremendous transformation. Therefore, marketers
are moving towards influencer marketing platform to find potential influencers
that can promote their brand, enhance brand exposure, and create a higher level
of customer engagements. Search & discovery tool provides complete
information of every influencer including, personal, geographic, and
professional details, interest areas, and several followers across different
media channels. Therefore, the growth of this application would continue to
grow during the forecast period.
Fashion and
lifestyle end user to hold the largest market size during the forecast period
The influencer
marketing platform market by end-users covers major end users: fashion &
lifestyle, agencies & PR, retail & consumer goods, health &
wellness, ad-tech, banking & financial institutes, travel & tourism,
and others. The fashion & lifestyle end-user is estimated to account for
the largest size in the influencer marketing platform market in 2019.
Increasing deployment of cloud-based influencer marketing platform has enabled
fashion and lifestyle SMEs to gain a competitive advantage over the big
players.
Asia Pacific (APAC)
to grow at the highest CAGR during the forecast period
North America is
expected to account for the largest market size in the influencer marketing
platform market by region during the forecast period. The region houses many key
vendors, such as HYPR, Upfluence, IZEA, and Traackr. APAC is expected to grow
at the highest CAGR during the forecast period with increasing budgets for
marketing strategies. An increasing social media adoption among Asian countries
has provided the platform for the retailers to promote their product through
digital marketing technique such as influencer marketing, and content
marketing. This is expected to drive the adoption of influencer marketing
platform market in the APAC region.
The influencer marketing
platform market comprises major solution providers, such as IZEA (US), HYPR
(US), Traackr (US), InfluencerDB (Germany), Launchmetrics (US), Julius (US),
Klear (US), Upfluence (US), AspireIQ (US), Mavrck (US), Onalytica (UK), Lumanu
(US), Lefty (France), Linqia (US), and Social Beat (India). The study includes
the in-depth competitive analysis of the key players in the influencer
marketing platform market with their company profiles, recent developments, and
key market strategies.
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Content Source: https://www.marketsandmarkets.com/PressReleases/influencer-marketing-platform.asp
Mr. Shelly Singh
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
sales@marketsandmarkets.com
Content Source: https://www.marketsandmarkets.com/PressReleases/influencer-marketing-platform.asp
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