According to
new market research report "Geomarketing
Market by Software (Location and Predictive Analytics, Reporting, and
Geofencing), Services, Technology (Wi-Fi, Bluetooth, Beacons, NFC, and GPS),
Location (Indoor, and Outdoor), Deployment Mode, Vertical, and Region - Global
Forecast to 2023", The Geomarketing market size is
expected to grow from USD 7.3 billion in 2018 to USD 23.7 billion by 2023, at a
Compound Annual Growth Rate (CAGR) of 26.4% during the forecast period.
Increasing
demand for location-based intelligence to enhance business outcome and use of
location analytics and big data to collect comprehensive and differentiated
information about potential markets and customers are the major driving factors
of the geomarketing market.
Browse and
in-depth TOC on “Geomarketing
Market”
56
- Tables
52
- Figures
168
- Pages
The software segment to hold the higher market share
The software
segment is expected to gain traction in the geomarketing market during the
forecast period. Geomarketing software is usually deployed as a stand-alone
solution as per application requirements. It mainly consists of 4
subcomponents, namely, content management, location and predictive analytics,
geofencing, and reporting and data visualization. This solution helps
businesses generate their revenues by implementing it across industry
verticals, such as retail, healthcare, logistics, and transportation.
Additionally, it can be integrated with the existing centralized system.
Among services, deployment and integration segment is gaining
traction
Deployment
and integration services help in reducing the time required for deploying and
integrating virtual classroom solutions. These services ensure safety and
security of integration of mobile devices with the geomarketing ecosystem.
Service providers safeguard and confirm the integration and installation of the
geomarketing solutions for quality assurance.
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North America to hold the highest market share during the forecast
period
North
America is one of the major contributors to the geomarketing market, due to
technological developments. The US and Canada are the top contributing
countries to the geomarketing market in this region. These countries have
established economies, which empower them to invest in Research And Development
(R&D) activities strongly. Moreover, the rapid development of the startup
culture and high adoption of technologies in education are expected to fuel the
growth of the geomarketing market in North America. Moreover, the companies in
this region are focusing more on analytics strategies because nowadays
customers are accessing multiple touch points. For instance, smartphone buyers
first perform secondary research about devices over the internet. After
researching, they go through product specifications and review other users’
feedback.
The major
vendors covered in the Geomarketing market, include Google (US), Microsoft
(US), IBM (US), Cisco (US), Oracle (US), Adobe(US),Salesforce(US), ESRI(US),
Software Ag (Germany), Ericsson(Sweden), Qualcomm(US), XTREMEPUSH(Ireland),
Plot Projects(Netherlands), Rover(Canada), Mobile Bridge(Netherlands),
Hyper(US), Reveal Mobile(US), Galigeo(Europe), Navigine(US), Clevertap(US),
Urban Airship(US), Bluedot Innovation(US), Merkle(US), Foursquare(US), and
LocationGuru (India).
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MarketsandMarkets™ INC.
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Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
sales@marketsandmarkets.com
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